About Sana Karim — Rise & Lead

About Sana

HR leadership experience, translated into coaching that actually lands

SHRM-SCP certified HR leader · ABNLP-certified NLP Master Coach · Founder, Rise & Lead

Sana Karim

A coach who has sat on the other side of the table

Sana Karim is an SHRM-SCP certified HR professional with 14+ years of MNC HR leadership experience, and an ABNLP-certified NLP Master Coach. She founded Rise & Lead to bring the same frameworks used inside global organizations directly to the women navigating those organizations from the inside — ambitious professionals in mid-to-senior corporate roles building their next stage of leadership, wherever in the world they're based.

Her academic foundation spans a BBA from IBA Karachi and an MBA in HRM from Bahria University, paired with hands-on HR leadership roles across manufacturing, logistics, retail, and automotive sectors.

Training & Certifications

  • SHRM-SCP (Senior Certified Professional) — certified 2021
  • ABNLP-certified NLP Master Practitioner & Master Coach (2025)
  • MBA, Human Resource Management — Bahria University
  • BBA — Institute of Business Administration (IBA), Karachi

Career History

Engro FoodsDSV / Agility LogisticsAppollo Pakistan & UAEToyota Southern Motors

Career Highlights

Where the work has shown up

Training delivery, policy leadership, committee work, and CSR — across Engro, DSV/Agility, Appollo, STEVTA, and WEP.

DSV digital training rollout
Trainer · DSV

Global Digital Training Rollout

Led DSV's move to a digital learning environment — 3,000+ learning activities delivered through a world-leading online training platform.

STEVTA vocational training
Trainer · STEVTA

Vocational Skills Training

Delivered vocational training and certification at a STEVTA training center, supporting employable-skills development for women.

Corporate training conference
Trainer · Agility / DSV

Corporate Conference & Training Session

Speaker at a large-scale corporate training and engagement conference for staff and leadership.

DSV Employee Central HR system
Trainer · DSV

Global HR System Go-Live

Led the rollout and staff training for DSV Employee Central — a new global HR system introduced across the organization.

Policy Champion · Engro

HR Policy Leadership

Served as policy champion at Engro, driving the design and rollout of HR policies across the organization.

Committee Lead · Engro & DSV

Anti-Harassment Committee Lead

Led the workplace anti-sexual-harassment committee at both Engro and DSV, overseeing policy compliance and case handling.

Breast cancer awareness CSR session
CSR Lead · DSV

Breast Cancer Awareness Session

Organized and led a breast cancer awareness CSR session for employees, including guest talks and team engagement.

DSV CSR partnership with The Citizens Foundation
CSR Lead · DSV

Education CSR — The Citizens Foundation

Led DSV's CSR partnership with The Citizens Foundation (TCF), supporting access to education across Pakistan.

CSR Lead · Engro & Appollo

Organization-wide CSR Leadership

Led CSR initiatives at Engro and Appollo, extending the same community-impact focus across each organization.

More photos from Engro's policy and committee work coming soon — send them over and I'll add them here.

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